Rugged, mission-first design for a brand built on gear that works.

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Working with the team at A&E Design, I helped bring Mystery Ranch's product line to life across print, tradeshow, and digital touchpoints — ahead of the brand's acquisition by Yeti. The work spanned product workbooks, tradeshow panels, tags, retail displays, and website content, covering everything from technical packs to armor-mount systems. The focus throughout was communicating rugged functionality without losing clarity — giving dealers, retailers, and end users the product details they needed in a system built to perform as hard as the gear itself.